Area Business Manager

CV-LibraryYorkshire and the HumberpermanentPosted: 29 July 2026
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Title: Area Business Manager

Location: Yorkshire & East Midlands (Field-Based)

Salary: £35,000 - £45,000 + uncapped bonus + company car + comprehensive benefits package

Our client is a leading multinational manufacturing group with a strong international presence. Due to continued growth, they are looking to appoint an Area Business Manager to develop and grow their Yorkshire & East Midlands territory.

Reporting to the Regional Sales Manager, this field-based role will focus on winning new business, managing existing customer relationships, and driving profitable sales growth across the automotive sector.

Responsibilities

* Develop and grow a designated sales territory, identifying and securing new business opportunities

* Manage and develop relationships with existing customers to maximise sales and profitability

* Deliver against sales, margin and business growth targets

* Plan and manage customer visits efficiently, maintaining an active pipeline of prospects

* Negotiate commercial agreements to achieve the best possible outcomes for both customers and the business

* Deliver product presentations and provide commercial recommendations to customers

* Monitor customer performance, identify growth opportunities and introduce additional product lines where appropriate

* Produce accurate sales forecasts, activity reports and pipeline updates

* Monitor competitor activity and market trends to identify new commercial opportunities

* Work closely with internal teams including Marketing and Customer Support to deliver an excellent customer experience

* Ensure effective credit management and compliance with company policies and HSEQ standards.

Requirements

* Previous experience within a field-based Business Development Manager, Area Sales Manager, Territory Manager or Area Business Manager role

* Minimum of three years' B2B sales experience, ideally within automotive, manufacturing, engineering, industrial, lubricants, parts or technical products

* Proven track record of generating new business and exceeding sales targets

* Strong commercial awareness with excellent negotiation and relationship-building skills

* Self-motivated with the ability to manage your own territory and prioritise workload effectively

* Confident communicator with excellent presentation and stakeholder management skills

* Strong IT skills with experience of CRM systems and sales reporting

* Full UK driving licence

* Experience within the automotive aftermarket or technical product sales would be advantageous but is not essential

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