Area Sales Manager
CV-LibraryNottinghamshirepermanentPosted: 11 June 2026
Apply NowArea Sales Manager
Premium Garden Tools & Accessories
North, Midlands & Scotland
£40,000 - £45,000 + 15% Bonus + Company Car + Benefits
Looking for a role where you can make a real impact across an underdeveloped territory?
Enjoy building strong customer relationships and driving growth through better account management?
Want to represent a premium, heritage brand with a strong reputation in garden retail?
We're working with a well-established premium garden tools, accessories and gifting business with a strong heritage, quality-led product ranges and a recognised reputation across the garden retail sector.
This is a brilliant opportunity to join a supportive, close-knit business where the territory has significant growth potential.
What's in it for you?
£40,000 - £45,000 depending on experience
15% annual bonus opportunity
Hybrid company car
Company fuel card
Laptop and mobile phone
25 days annual leave plus bank holidays
Represent a premium, established brand
Supportive and collaborative team culture
Genuine opportunity to grow an underdeveloped territory
The Role
As Area Sales Manager, you'll be responsible for managing and growing sales across Scotland, the North of England and the Midlands down to Leicester.
The role will be a mixture of developing an existing customer base and identifying new opportunities, with around 70% focused on current accounts and 30% on new business sourcing.
Your customer base will include independent garden centres, garden shops, large online stockists and store-level contacts within key garden centre accounts.
You'll be driving revenue growth through strong account management, range proposals, merchandising support, journey planning and customer development.
This role is about building long-term relationships, increasing revenue and helping customers get the best from a premium product range.
About You
You may currently be an Area Sales Manager with experience selling into retail, independent retailers or garden centres.
Direct garden industry experience would be useful, but it isn't essential. What matters most is your ability to sell a premium product, build strong customer relationships and manage a large territory effectively.
You'll ideally have:
At least 5 years' sales experience
Strong account management skills
Experience managing a field sales territory
Good journey planning and time management
Experience selling into retailers, independents or store-level customers
The ability to analyse sales data and plan against revenue objectives
Strong commercial awareness
Confidence selling premium products and brand value
Excellent communication skills
Good IT and CRM discipline
Self-motivation, enthusiasm and a strong work ethic
A mature, team-focused and relationship-led approachCulturally, this is important. The business is looking for someone who is genuinely personable, hardworking and able to fit into a supportive team environment. They don't want someone overly aggressive or internally competitive. They want someone who can build trust, represent the brand properly and develop the territory in the right way.
The Territory
The territory covers Scotland, the North of England and the Midlands down to Leicester.
Scotland is expected to be visited roughly once per quarter, with the majority of the customer base sitting further south.
This could suit someone based in the North East, Yorkshire, North Midlands or surrounding areas, provided they are comfortable with regular travel across the patch.
What's Next?
For an informal chat, call me, Brian, on (phone number removed), email , or message me on LinkedIn.
Don't worry if your CV isn't fully up to date, just send what you've got, and we'll take it from there.
Ref - BM21552
Premium Garden Tools & Accessories
North, Midlands & Scotland
£40,000 - £45,000 + 15% Bonus + Company Car + Benefits
Looking for a role where you can make a real impact across an underdeveloped territory?
Enjoy building strong customer relationships and driving growth through better account management?
Want to represent a premium, heritage brand with a strong reputation in garden retail?
We're working with a well-established premium garden tools, accessories and gifting business with a strong heritage, quality-led product ranges and a recognised reputation across the garden retail sector.
This is a brilliant opportunity to join a supportive, close-knit business where the territory has significant growth potential.
What's in it for you?
£40,000 - £45,000 depending on experience
15% annual bonus opportunity
Hybrid company car
Company fuel card
Laptop and mobile phone
25 days annual leave plus bank holidays
Represent a premium, established brand
Supportive and collaborative team culture
Genuine opportunity to grow an underdeveloped territory
The Role
As Area Sales Manager, you'll be responsible for managing and growing sales across Scotland, the North of England and the Midlands down to Leicester.
The role will be a mixture of developing an existing customer base and identifying new opportunities, with around 70% focused on current accounts and 30% on new business sourcing.
Your customer base will include independent garden centres, garden shops, large online stockists and store-level contacts within key garden centre accounts.
You'll be driving revenue growth through strong account management, range proposals, merchandising support, journey planning and customer development.
This role is about building long-term relationships, increasing revenue and helping customers get the best from a premium product range.
About You
You may currently be an Area Sales Manager with experience selling into retail, independent retailers or garden centres.
Direct garden industry experience would be useful, but it isn't essential. What matters most is your ability to sell a premium product, build strong customer relationships and manage a large territory effectively.
You'll ideally have:
At least 5 years' sales experience
Strong account management skills
Experience managing a field sales territory
Good journey planning and time management
Experience selling into retailers, independents or store-level customers
The ability to analyse sales data and plan against revenue objectives
Strong commercial awareness
Confidence selling premium products and brand value
Excellent communication skills
Good IT and CRM discipline
Self-motivation, enthusiasm and a strong work ethic
A mature, team-focused and relationship-led approachCulturally, this is important. The business is looking for someone who is genuinely personable, hardworking and able to fit into a supportive team environment. They don't want someone overly aggressive or internally competitive. They want someone who can build trust, represent the brand properly and develop the territory in the right way.
The Territory
The territory covers Scotland, the North of England and the Midlands down to Leicester.
Scotland is expected to be visited roughly once per quarter, with the majority of the customer base sitting further south.
This could suit someone based in the North East, Yorkshire, North Midlands or surrounding areas, provided they are comfortable with regular travel across the patch.
What's Next?
For an informal chat, call me, Brian, on (phone number removed), email , or message me on LinkedIn.
Don't worry if your CV isn't fully up to date, just send what you've got, and we'll take it from there.
Ref - BM21552