Area Sales Manager
CV-LibraryLS22, Wetherby, City and Borough of LeedspermanentPosted: 9 June 2026
Apply NowArea Sales Manager – North of England
We’re recruiting for an Area Sales Manager on behalf of a market-leading surfacing company. This is a great opportunity for someone who enjoys building relationships, developing new business and helping clients find the right surfacing solutions for their needs.
The role will cover the North of England, including Derbyshire, Cheshire, Greater Manchester, Yorkshire, Lincolnshire, Lancashire, County Durham, Northumberland, Westmorland and Cumbria.
On offer is a salary of £38,000 to £45,000, a bonus scheme linked to sales, a company car, 23 days’ holiday plus Bank Holidays, and enrolment into the company pension scheme.
About the Role
As Area Sales Manager, you’ll play an important part in growing the business across the North of England. You’ll take a consultative approach, working closely with clients to understand their requirements and recommend surfacing solutions that are practical, effective and tailored to them.
In this role, you will:
* Manage and develop existing customer accounts while also identifying new business opportunities across your territory.
* Create and deliver a business plan that supports growth and helps you meet and exceed your sales targets.
* Support a network of surfacing contractors with their business development activity and help expand the contractor network to meet demand.
* Promote the company’s surfacing range and solutions to sports clubs, community organisations, local authorities and play equipment companies.
* Identify and pursue current and upcoming projects where there may be an opportunity to provide a surfacing quote.
* Act as a trusted surfacing expert for clients, advising sports clubs, local authorities, play equipment companies, sports contractors, architects and consultants on suitable surface solutions.
About You
To be considered for this Area Sales Manager role, you’ll ideally have proven experience in consultative, solution-led or technical sales. Experience within outdoor play, landscaping, surfacing or play equipment would be a strong advantage, but the company would also welcome applications from people who have developed business with contractors through sectors such as hire companies, builders’ merchants, electrical wholesalers, trade counters, or building and landscaping supply companies.
You’ll also need:
* Excellent communication and presentation skills, with the ability to tailor solutions to each client.
* Good attention to detail and the ability to gather, organise and accurately record client information on the CRM system.
* A proactive approach to attending industry events and networking opportunities.
* The confidence to monitor market trends and competitor activity, identifying opportunities for growth and sharing insight with the wider team.
* The ability to work independently, manage your own area and travel across the North of England for client meetings and site visits.
What’s on Offer
* Annual salary of up to £45,000.
* Bonus scheme linked to sales achieved.
* Company car.
* 23 days’ holiday plus Bank Holidays.
* Company pension scheme.
* Initial and ongoing training on the surfacing product range, including related sports and play usage, as well as the company’s customer base.
If you’re a relationship-focused sales professional who enjoys developing new opportunities and helping clients find the right solution, this could be a great next step in your career
We’re recruiting for an Area Sales Manager on behalf of a market-leading surfacing company. This is a great opportunity for someone who enjoys building relationships, developing new business and helping clients find the right surfacing solutions for their needs.
The role will cover the North of England, including Derbyshire, Cheshire, Greater Manchester, Yorkshire, Lincolnshire, Lancashire, County Durham, Northumberland, Westmorland and Cumbria.
On offer is a salary of £38,000 to £45,000, a bonus scheme linked to sales, a company car, 23 days’ holiday plus Bank Holidays, and enrolment into the company pension scheme.
About the Role
As Area Sales Manager, you’ll play an important part in growing the business across the North of England. You’ll take a consultative approach, working closely with clients to understand their requirements and recommend surfacing solutions that are practical, effective and tailored to them.
In this role, you will:
* Manage and develop existing customer accounts while also identifying new business opportunities across your territory.
* Create and deliver a business plan that supports growth and helps you meet and exceed your sales targets.
* Support a network of surfacing contractors with their business development activity and help expand the contractor network to meet demand.
* Promote the company’s surfacing range and solutions to sports clubs, community organisations, local authorities and play equipment companies.
* Identify and pursue current and upcoming projects where there may be an opportunity to provide a surfacing quote.
* Act as a trusted surfacing expert for clients, advising sports clubs, local authorities, play equipment companies, sports contractors, architects and consultants on suitable surface solutions.
About You
To be considered for this Area Sales Manager role, you’ll ideally have proven experience in consultative, solution-led or technical sales. Experience within outdoor play, landscaping, surfacing or play equipment would be a strong advantage, but the company would also welcome applications from people who have developed business with contractors through sectors such as hire companies, builders’ merchants, electrical wholesalers, trade counters, or building and landscaping supply companies.
You’ll also need:
* Excellent communication and presentation skills, with the ability to tailor solutions to each client.
* Good attention to detail and the ability to gather, organise and accurately record client information on the CRM system.
* A proactive approach to attending industry events and networking opportunities.
* The confidence to monitor market trends and competitor activity, identifying opportunities for growth and sharing insight with the wider team.
* The ability to work independently, manage your own area and travel across the North of England for client meetings and site visits.
What’s on Offer
* Annual salary of up to £45,000.
* Bonus scheme linked to sales achieved.
* Company car.
* 23 days’ holiday plus Bank Holidays.
* Company pension scheme.
* Initial and ongoing training on the surfacing product range, including related sports and play usage, as well as the company’s customer base.
If you’re a relationship-focused sales professional who enjoys developing new opportunities and helping clients find the right solution, this could be a great next step in your career