CRM Lead

R13 Recruitment are excited to be partnering with a fast-growing, highly commercial e-commerce business to find a talented CRM professional to join their performance marketing team. This is a brilliant opportunity to step into a dynamic growth function where you’ll take ownership of high-volume CRM campaigns, driving engagement through smart, data-led optimisation and continuous testing. If you love being hands-on with campaigns but also thrive on analysing performance and uncovering opportunities to improve, this role offers the perfect balance. You’ll play a key role in shaping customer communications, delivering impactful campaigns, and contributing to ongoing growth through experimentation and insight. Based just outside Norwich, with Monday to Friday, 9:00am – 5:00pm working hours, with a competitive salary of £30,000 – £40,000 depending on experience. The company This organisation is a rapidly scaling digital brand operating in a high-value market, delivering campaigns at significant scale. Their marketing team is fast-paced, commercially driven, and highly collaborative - offering a unique opportunity to work on campaigns that reach hundreds of thousands to millions of customers. You’ll have the chance to bring your ideas, shape strategy and make a tangible impact as the brand continues to grow. Benefits * Work from home 3 days per week / 2 days in the Norwich based office. * Pension – 5% employer matched contribution * 25 days holiday + bank holidays * Free lunch provided onsite * Free onsite parking * Company events * Supportive, performance-led team environment The day to day * Delivering high-volume weekly CRM campaigns across email, SMS and push notifications. * Managing BAU CRM activity end-to-end, including scheduling, setup, QA and deployment. * Working extensively in Klaviyo, overseeing segmentation, data sets and campaign logic. * Designing and executing A/B tests across subject lines, content, timing, creative and audience segments. * Analysing campaign performance, tracking metrics such as open rates, CTR, conversions and web traffic. * Building, monitoring and optimising automated CRM flows based on customer behaviour. * Continuously refine campaigns using insights around seasonality, timing, audience trends and external factors. * Producing and interpreting detailed performance reports using CRM platforms, BI tools and Excel. * Presenting insights clearly and confidently to internal teams and senior stakeholders. * Collaborating closely with marketing, performance and creative teams to drive results. You will have / be * Previous experience in a CRM or email marketing specialist role. * Hands-on experience using Klaviyo or a similar CRM platform. * Strong understanding of segmentation, automation and behavioural targeting. * Experience running and analysing A/B tests and performance campaigns. * Highly data-driven, analytical and commercially minded. * Confident interpreting performance data and explaining results clearly. * Proactive, organised and comfortable working in a fast-paced environment. * Creative in approach, with the ability to suggest ideas and improvements. How to apply To hear more details about this opportunity, please email your CV to Ruth Harding – Business Partner at R13 Recruitment. If you do not hear from us within 5 working days of submitting your CV, please assume your application has been unsuccessful