Digital Content Executive
Please note that this is a full-time, office-based role located at our Dartford office. Applicants must be able to work on-site five days per week.
KEY RESPONSIBILITIES
Content Strategy & Planning
* Business Unit Content Planning: Work with business unit specialists and marketing management to plan content in 90-day sprints.
* Strategy Implementation: Execute your assigned tasks accurately, on time and in full, keeping a record of your progress on Monday and Bob.
* Editorial Calendar: Work with the marketing manager to build and maintain an organised content roadmap, ensuring a consistent flow of fresh material for internal and external audiences.
* Reporting: Produce data-led reports containing recommendations for future content, digital tools and promotional channels.
Content Production & Copywriting
* Multi-Format Writing: Write clear, attractive copy with a distinct voice for diverse mediums including PR, blog posts, articles, whitepapers, social media, video scripts, case studies, and newsletters.
* Creative Curation: Create and curate digital assets (imagery and text) that enhance brand awareness across all marketing activities.
* SEO Excellence: Apply SEO principles to all digital copy to maximise reach, visibility, and organic traffic.
* Brief Interpretation: Interpret project briefs to understand requirements and translate complex technical information into digestible, engaging content.
Communications & Branding
* Messaging Consistency: Ensure all internal and external communications maintain a consistent brand tone and positive professional image.
* Collaboration: Work with colleagues inside and outside of the marketing department to deliver specialised (and technically accurate) content and campaigns.
* Design: Always follow the brand guidelines and use Canva templates to maintain design consistency.
* Quality Control: Edit and proofread your own work and collaborative pieces to ensure they are publication-ready and error-free.
Operations & Technical
* CMS Management: Manage the distribution of content through our CMS (WordPress CMS), ensuring all digital pages are up to date.
* Agency Liaison: Project manage creative content that involves external creative agencies.
Requirements
Required Skills, Qualifications, and Experience
* Minimum of 3-5 years B2B marketing experience
* Formal marketing qualification (Eg. CIM Level 4)
* Excellent written and spoken English (Ideally Grade B or Grade 6)
* Proficient with MS Office, Adobe Acrobat and Canva.
* Hands-on CMS Experience (Ideally WordPress)
* Writing Prowess: Exceptional writing and storytelling skills with the ability to adapt tone and style for different audiences (from LinkedIn to technical white papers).
* Adaptability: Ability to pivot between social media content, internal reports, and formal press releases within the same week.
Preferred Skills, Qualifications & Experience
* Degree in Marketing or a related field, or CIM Level 6
* Experience with using Hubspot
Personal Attributes
* Excellent communicator
* Team player
* Flexible
* Highly organised
Benefits
Competitive Base Salary
Sharing Bonus Scheme
23 Days Annual Leave (increasing with service) + Bank Holidays.
Remuneration Package Reviewed Annually.
Pension Scheme - Auto Enrolment.
Private Healthcare - Available after successful completion of probation.
Career Growth - Comprehensive training and development opportunities.
Employee Assistance Program Line.
2 Annual Volunteering days.
Free Friday Lunch.
Performance-Orientated Business where you can add real value from day one