Digital Marketing Manager

Established, growing Tour Operator is keen to recruit a Digital Marketing Manager to join their Marketing Department in Birmingham (hybrid working available). We are seeking a highly hands-on, creative Digital Marketing Manager to take full ownership of our digital presence. This role is ideal for someone who enjoys both strategy and execution - from launching campaigns to writing copy, analysing performance, and continuously improving results. You will play a key role in driving online bookings, increasing brand visibility, and bringing our travel experiences to life through engaging digital content. Salary is circa £50k pa dependent on experience and there is excellent opportunity for career development. JOB DESCRIPTION Digital Campaign Execution (Hands-On) Plan, build, and optimise digital campaigns across Google Ads and Meta platforms Take ownership of campaign setup, targeting, testing, and optimisation Manage budgets closely to deliver strong ROI and cost efficiencyCreative Content & Brand Storytelling Write and oversee engaging, high-converting copy for ads, emails, and website content Develop inspiring travel content (blogs, itineraries, social posts) that drives engagement and bookings Work closely with designers (or create simple assets yourself) to bring campaigns to life Ensure brand tone and visual identity are consistent across all channelsWebsite & Conversion Optimisation Manage and update website content, landing pages, and offers Continuously improve user experience and conversion rates Work with developers where needed to implement improvementsSEO & Organic Growth Execute SEO strategy including keyword research, on-page optimisation, and content creation Grow organic traffic through high-quality, relevant travel contentEmail Marketing & CRM Build and send email campaigns, newsletters, and automated journeys Segment audiences to improve engagement and conversion Support customer retention and repeat bookings through targeted campaignsAnalytics & Performance Tracking Monitor performance using tools such as Google Analytics Track key metrics (traffic, conversion rates, CPA, ROI) Run A/B tests and continuously refine campaigns based on dataSocial Media Management Manage day-to-day social media activity (posting, responding, engaging) Create and schedule content that inspires and converts Identify trends and opportunities to grow reach and engagement Key Skills & Experience Proven experience in a hands-on digital marketing role (not purely strategic) Strong working knowledge of PPC, paid social, SEO, and email marketing Ability to both create and execute campaigns independently Excellent copywriting and content creation skills Experience using tools such as Google Ads, Google Analytics, and social media platforms Comfortable managing multiple projects and priorities Desirable Experience in travel, tourism, or lifestyle brands Basic design skills (e.g. Canva, Adobe tools) Experience with CMS platforms (e.g. WordPress) Familiarity with email platforms (e.g. Mailchimp, HubSpot) Personal Attributes Creative thinker with a strong eye for detail Proactive, self-starter with a "get things done" attitude Commercially aware and results-driven Passionate about travel and storytelling Comfortable working in a fast-paced, growing business THE PACKAGE: Starting salary is circa £50k pa and this is a real career opportunity, as this dynamic Travel Company continues to grow. INTERESTED? Please follow the instructions to apply attaching your CV. This vacancy is being managed by Claire Muge. I can be contacted on (phone number removed) or (url removed) Not right for this role, or this role not right for you, but keen to further your career in the Travel Industry! We have a variety of different opportunities so do submit your CV to us! Unfortunately if you are unsuccessful, due to our volume of applications, we are unable to reply to everyone individually