Group SEO Manager
Group SEO Manager £40,000-£65,000 DOE Location: Stevenage (Full-time, office-based) Consultancy arrangement considered for the right candidate The Company A dynamic, family-owned group of growing businesses with a 37-year track record of stability and no redundancies. Values-led and commercially driven, the organisation focuses on long-term growth, integrity, and data-led decision-making. This is a key opportunity to shape SEO performance across multiple brands. The Role We're seeking a commercially minded Group SEO Manager to lead and deliver the SEO strategy across multiple websites and brands, while also overseeing Google Ads performance. You'll turn data into action, drive measurable growth in traffic and conversions, and align search strategy with wider commercial objectives. Key Responsibilities Strategy & Leadership Own and deliver the Group SEO roadmap Develop scalable strategies aligned to growth targets and OKRs Translate SEO performance into commercial impact Mentor and support team members where requiredTechnical SEO Oversee audits and resolve crawlability, indexing, site speed, mobile and schema issues Produce clear technical briefs for developersOn-Page & Content Lead keyword and search intent research Optimise on-page elements and internal linking Collaborate with content teams and support AI-assisted workflowsOff-Page SEO Develop ethical link-building and digital PR strategies Strengthen authority and backlink profilePaid Search (Google Ads) Manage and optimise Google Ads accounts and budgets Align Paid and Organic strategies for maximum visibility and ROIAnalytics & Reporting Monitor rankings, traffic, engagement and conversions Deliver clear, insight-led performance reporting Use data to prioritise growth opportunitiesSkills & Experience 3-5+ years in SEO Manager / Senior SEO role Proven track record of delivering measurable growth Experience across multiple websites or brands Strong technical SEO knowledge Hands-on Google Ads management experience Strong commercial awareness and analytical mindsetTools GA4, Search Console, Looker Studio, SEMrush/Ahrefs (or similar), HTML/CSS/CMS knowledge Ideal Profile Data-driven and commercially focused Proactive, accountable, and results-oriented Strong communicator able to engage senior stakeholders Curious and adaptable, with awareness of AI-driven search trends