PPC Executive
Key Duties and Responsibilities:
* Manage and optimise PPC campaigns across a diverse client portfolio, primarily using Google Ads.
* Collaborate with the PPC lead on account strategy, campaign structure, bidding strategies, and budget allocation.
* Build and manage new Search, Performance Max, and other relevant campaign types.
* Conduct keyword research, search-term analysis, negative keyword management, and ongoing account optimisation.
* Monitor budgets, cost per lead, conversion rates, ROAS, and other key performance indicators.
* Identify underperforming campaigns and investigate the reasons behind performance changes.
* Produce clear performance reports and turn data into actionable recommendations.
* Participate in client meetings, explaining campaign performance clearly and confidently.
* Work with landing pages and client websites to improve conversion rates.
Skills and Experience:
* Proven experience managing Google Ads campaigns and making optimisation decisions.
* Strong understanding of paid search fundamentals.
* Analytical mindset with a keen interest in investigating performance changes.
* Attention to detail, especially around budgets, tracking, and campaign configuration.
* Comfortable managing multiple client accounts and priorities.
* Clear communication skills with colleagues and clients.
* Commercially minded, focusing on leads, sales, and revenue.
* Right to work in the UK (visa sponsorship not available).
Company Benefits:
* Competitive salary based on experience.
* Birthday off.
* Friendly, energetic team environment.
* Genuine learning and development opportunities in PPC and digital marketing.
* Exposure to a varied portfolio of clients and industries.
* Clear paths for career progression and increased responsibility.
* Social events with the team.
Ready to elevate your PPC career? Apply now to join a growing team that values straightforward communication, practical strategies, and long-term client relationships.
FS1 Recruitment is a UK-based recruitment agency providing solutions within the Sales, Marketing and Creative fields for permanent, freelance and contract positions. Please contact us to discuss one of our many positions