Product Marketing Manager - French speaking
ROLE of the Product Marketing Manager (PMM):
* Defining and maintaining clear value propositions aligned with market needs
* Building a consistent European messaging framework
* Defining or adapting segmentation, customer journeys and funnel logic
* Ensuring consistency and scalability across markets
* Creating and managing launch frameworks (playbooks, readiness checklists, activation guidelines)
* Developing central marketing kits with room for local adaptation
* Acting as the bridge between product teams and local markets
* Structuring and integrating market feedback into product and GTM evolution
* Ensuring alignment between product capabilities and market expectations
* Monitoring competitors across European markets
* Building clear competitive positioning and actionable insights
* Defining and tracking key European performance indicators
* Coordinating between the London hub and European markets
* Working closely with the Netherlands as a blueprint market to scale best practices
* Balancing central consistency with strong local execution
PROFILE:
* Fluent or min intermediate in French, fluent in English with strong communication skills in both languages
* 5 years’ experience as a Product Marketing Manager in Product Marketing, Go‑to‑Market or similar roles
* Strong B2B background, ideally in tech, SaaS, Proptech, Contech or access control
* Experience working across multiple markets or regions
* Proven experience building and scaling go‑to‑market frameworks
* Strong strategic and analytical mindset
* Comfortable in lean organisations with high ownership
* Can simplify complex topics into clear, usable frameworks
* Thinks in systems rather than one‑off initiatives
* Knows how to structure what works and scale it
* Collaborates effectively across teams without relying on hierarchy
SALARY & BENEFITS:
* Up to £55k basic + performance‑based bonus
* Travel allowance, Health benefits package, Hybrid working model (2-3 WFH)