Sales Executive

CV-LibraryB25, Hay Mills, City and Borough of BirminghampermanentPosted: 10 July 2026
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Pathway Group is a national skills, training and education provider helping individuals gain qualifications, develop their skills and progress into employment.

We are looking for a confident, motivated and target-driven Sales Officer to join our growing team.

The Role

The Sales Officer will be responsible for engaging with prospective learners, promoting suitable training programmes and converting enquiries into confirmed enrolments.

This is a fast-paced role suited to someone who is confident on the phone, comfortable making a high volume of outbound calls and motivated by achieving results.

Key Responsibilities

* Make high-volume outbound calls to prospective learners.

* Handle inbound enquiries and respond quickly to new leads.

* Promote Pathway Group training programmes clearly and confidently.

* Understand learner needs, goals and circumstances.

* Convert enquiries into applications, eligibility checks and confirmed programme starts.

* Follow up consistently by phone, email and SMS.

* Overcome objections professionally and build strong rapport.

* Maintain accurate records on CRM systems and internal trackers.

* Achieve agreed daily, weekly and monthly sales targets.

* Work closely with enrolment, delivery and customer engagement teams.

Key Performance Indicators

Performance may be measured against:

* Outbound call activity.

* Meaningful learner conversations.

* Applications and eligibility checks completed.

* Confirmed programme starts.

* Conversion rates.

* Speed and quality of lead follow-up.

Person Specification

Essential:

* Strong telephone and communication skills.

* Confidence making high volumes of outbound calls.

* Comfortable working towards targets.

* Strong sales, persuasion and objection-handling skills.

* Resilient, organised and proactive.

* Able to manage multiple leads and follow-ups.

* Confident using CRM systems and Microsoft Office.

Desirable:

* Previous experience in sales, telesales, recruitment, education or customer service.

* Experience working in a target-driven environment.

* Knowledge of training programmes, apprenticeships or funded education.

The Right Person

We are looking for someone who takes ownership of their targets, follows up consistently, communicates confidently and is motivated by achieving strong results.

What We Offer

-Opportunity to join a growing national organisation.

-Fast-paced and ambitious working environment.

-Ongoing support and development.

-Opportunities for career progression.

-The chance to make a direct impact on learner recruitment and organisational growth

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