Senior Marketing Specialist
We are seeking an experienced Senior Marketing Specialist for our client, a leading European manufacturing company based in the Ellesmere Port area This hands on operational role will interface regularly with the International Marketing team, and locally with a Senior Marketing Executive. The role has a strong focus on performance led digital marketing, driving brand awareness, lead generation and customer acquisition, while ensuring marketing investment delivers measurable ROI. About the job 🌳Senior Marketing Specialist 📍Ellesmere Port (Hybrid) 💰 £45K 💸What You'll Get * £45K basic * 25 days annual leave + Bank Holidays * Company pension scheme * Company laptop and phone * Hybrid working 🧭Role & Responsibilities * Own and deliver the digital channel planning * Act as the internal digital subject-matter expert * Identify opportunities for selective non-digital marketing activity * Manage performance through hands on operational marketing activity * Drive continuous optimisation of lead generation * Monitor campaign effectiveness and adjust investment to maximise ROI * Continuously improve the end-to-end digital customer journey * Identify opportunities & actively enhance UX, CRO and engagement * Own digital reporting and performance dashboards (GA4, Looker Studio or equivalent) * Analyse customer behaviour and campaign performance * Own and collaborate with colleagues on SEO plans, activities and organic performance * Collaborate with international teams to localise content effectively for IE and UK markets * Manage relationships with external digital agencies and technology partners * Own the local marketing budget * Set clear KPIs, evaluate agency performance and drive continuous improvement * Work cross-functionally with Sales, Engineering, Customer Care, IT and Finance * Ensure alignment between local and international marketing strategies 📋Skills & Experience Required * 5+ years’ experience in a digital or performance marketing role * Proven experience managing PPC and paid social campaigns with measurable ROI * Experience managing agencies and external partners * Strong understanding of analytics platforms (GA4, Looker Studio or similar) * Familiar with CRM systems – Hubspot experience advantageous * Commercially minded with strong performance focus * Data driven decision maker