Visitor Centre Manager

CV-LibraryRothes, SCT, GBpermanentPosted: 20 May 2026
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This is an opportunity to work as a VISITOR CENTRE MANAGER in one of the most beautiful and characterful regions in Scotland, famous for its stunning landscapes, world-renowned whisky distilleries, welcoming communities, and exceptional quality of life. Surrounded by rivers, forests, mountains, and picturesque villages, the region offers a unique combination of natural beauty and a strong food-and-drink heritage.

Title: Visitor Centre Hospitality Manager

Sector :Food and Beverage ( F&B)

Target audience: High Net worths, tourism sector

Location: N E Scotland ( close Moray, Inverness, Aberdeen regions)

Work style: Office based

Salary: Up to £65,000 + 10% bonus + other excellent benefits ( total comp of circa £71,500 per annum )

You will be joining one of the most iconic and recognizable premium spirits brands in the world, with a history dating back to the 1800’s.This is a key role for this stunning brand that has recently opened a new visitor centre to showcase its history and excite interest and loyalty. In this role you will be the public face of the company, whilst also overseeing all operational aspects of the Centre from nurturing a high performing team, to ensure the Centre itself runs smoothly and offers a premium visitor experience .

The role in a nutshell: there are 3 key parts to this role:

1) Team Management

2) Generate brand excitement via customer care and operations management

3) Reporting & Budgeting

1) Be an inspiring leader

Team Leadership

Lead a team of 4 permanent staff and other seasonal staff

Recruit, manage, motivate and nurture the team

Identify skills shortfalls and organise training where required

Ensure the team is aware of the Brand’s mission-and-values

2) Educate and Excite

Help grow the business via excellence in storytelling, operations and customer care

Generate visitor excitement and customer loyalty by communicating the story of the brand

Identify opportunities to increase spend per visitor ( such as conversion in retail and premium experience uptake)

Events: help to plan & execute marketing events and tastings, heritage & craftsmanship

Network : nurture contacts within travel and tourism in order to grow footfall

Manage key relationships with High-Net-Worth clientele and the press

3) Hit those numbers

Financial Reporting & Budgeting

Take full responsibility for the financial success of the centre (including full P&L responsibility)

Deliver on key financial KPIs.

REQUIREMENTS

Degree (preferable but not esstential)

A passion for food and drink

Existing network of contacts within Scottish tourism (ideally)

Car driver essential due to the location of the office

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